about
pioneering positive change in the classical music industry
What
Alternative Classical pioneers positive change in the classical music industry, producing and promoting new approaches to classical music. It encourages creativity and innovation, and questions some of the traditional hierarchies within the sector.
“Thank you so much for existing, it makes all the difference. Honestly, it really makes my day when I see the sort of stuff you post - makes me feel like there’s a place for people like me in the music industry.”
Why
We want to change the image of classical music to attract new audiences, to push boundaries and to explore fresh ways of programming classical music, both within and outside of its traditional settings. We want to support the organisations and musicians already working towards this goal with our specialist expertise, and produce more opportunities for alternative classical events. In short, we want to make new projects bigger and better to redefine the way classical music is perceived.
“You have created something that really captures how dynamic and exciting classical music can be and have made it so accessible to both new audiences and aficionados alike.”
Who
Alternative Classical is run by Hannah Fiddy, who has worked with many of the most innovative organisations at the forefront of the alternative classical movement, and supported many musicians, ensembles and charities with building a strong digital presence.
Nonclassical
London Symphony Orchestra
Spitalfields Music
John Rutter
The King’s Singers
London Sinfonietta
Kings Place
Street Orchestra Live
Classical Remix
Melos Sinfonia
Beethoven 251 Festival
The Purcell Singers
Music for Youth
The Outcry Ensemble
Cambridge Summer Music Festival
London English Song Festival (Southbank Centre)
Bandstand Chamber Festival
The Epiphoni Consort
Echo Choir
Tutti
The Old Church, Stoke Newington
“Hannah is a phenomenal creative force in London’s classical music landscape. She is committed to solving the key problem of making classical music interesting and exciting to young audiences and she is proactive in finding creative and original ways of making this happen.”
“Hannah is a rare talent. She’s a tremendously hard and committed worker, and an insightful marketer.”
